Crypto Deal Checker for Creators — Vet Sponsorships Before You Post
Free tools and checklists to help you evaluate crypto brand deals before you stake your reputation on them. Check red flags, understand disclosure rules, and score deal risk.
Questions to Ask Before Promoting a Crypto Brand
Before agreeing to any crypto sponsorship, affiliate deal, or ambassador program, run through these questions. If you cannot answer them confidently, the deal needs more diligence.
Who is the team behind this project, and can I verify their identities?
Is the platform licensed or regulated in my audience's primary jurisdictions?
Does the product actually exist and work today, or is it pre-launch?
Am I comfortable disclosing this deal publicly and prominently?
Would I recommend this product to my audience even without the sponsorship?
What happens to my audience if this platform fails, gets hacked, or shuts down?
Types of Crypto Creator Deals
Each deal type has its own risk profile, compensation norms, and disclosure requirements. Select a deal type to see the full breakdown.
Exchange Sponsorship
A crypto exchange pays you to promote their platform, usually through a dedicated video, social post, or ongoing integration. These deals can range from one-off placements to multi-month partnerships.
Token / Project Promotion
A crypto project or token team pays you to talk about their token, often timed around a launch, listing, or funding round. These deals carry the highest risk of all creator crypto partnerships.
Affiliate Partnership
You earn a commission for referring users to a crypto platform — usually an exchange, wallet, or service. Affiliate deals are ongoing and performance-based, meaning you earn when your audience takes action.
Brand Ambassador Program
A longer-term arrangement where you represent a crypto brand as an ongoing partner. Ambassador programs typically involve multiple deliverables over weeks or months, with deeper integration than a one-off sponsorship.
NFT Project Promotion
An NFT project pays you to promote a mint, collection, or marketplace. These deals are especially common on Twitter/X and YouTube, and they carry significant risk because most NFT projects lose value quickly after launch.
DeFi Protocol Promotion
A DeFi protocol pays you to promote their yield farming, lending, staking, or trading platform. These deals often involve quoting APY figures and explaining complex financial mechanics, which raises the compliance bar significantly.
Score a Specific Deal
Use the Deal Checker to answer a quick questionnaire and get a risk score for any crypto brand deal you are evaluating.
Red Flags That Should Stop the Deal
If a crypto brand deal includes any of these, either walk away or get legal advice before proceeding.
Anonymous or unverifiable team
If you cannot confirm who you are working with, you cannot hold anyone accountable.
Pressure to hide the sponsorship
Any brand that discourages disclosure is asking you to break FTC rules.
Promises of guaranteed returns
No legitimate crypto product can guarantee profits. Making this claim exposes you legally.
Payment only in locked tokens
If your compensation is locked until after your audience buys, your incentives are misaligned.
No working product
Promoting vaporware puts your credibility on the line for something that may never ship.
Unusually high payout for the brand's size
If the offer seems too good to be true, the brand may be buying credibility it cannot earn.
Requests for seed phrases or private keys
No legitimate deal will ever require your wallet secrets. This is always a scam.
What Creators Are Responsible for Disclosing
The FTC requires creators to disclose material relationships with brands. Here is what that means in practice for crypto deals.
Disclose every material relationship
Paid sponsorships, free products, affiliate commissions, token holdings, and equity stakes must all be disclosed.
Make disclosures conspicuous
The disclosure must be easy to see or hear — not buried in a description, pinned comment, or hashtag pile.
Use platform tools
YouTube, Instagram, TikTok, and X all have built-in paid partnership labels. Use them in addition to verbal or text disclosure.
Disclose per-post, not per-profile
A general bio disclosure is not enough. Each post that promotes a paid partner needs its own clear disclosure.
Do not disguise sponsored content as organic
If the brand provided talking points, a script, or compensation, the content is sponsored. Label it as such.
Earn Crypto
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Crypto Careers
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Scam Library
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Frequently Asked Questions
Do I need to disclose every crypto sponsorship deal?+
Can I promote a token if I was paid in that token?+
What is the biggest risk of taking a crypto sponsorship?+
How much should I charge for a crypto sponsorship?+
Is the Deal Checker tool a substitute for legal advice?+
This page provides general educational information about evaluating crypto brand deals. It is not legal, financial, or tax advice. Creators should consult qualified professionals for guidance on specific deals, contracts, and disclosure obligations in their jurisdiction.